Galeria Luciana Brito

LB/Online Video Festival

Every week, starting on April 28th, Luciana Brito Galeria will publish a new video, a new experience, which will be available on our website indefinitely. So you can watch as many times you wish, whenever you like. The idea is to propose a reflection on a significant set of works both by artists who are represented by us, and by others that we consider relevant to the proposal. This week we published below the video “Non Plus Ultra” (1985), by Tadeu Jungle (Brazil). Don’t miss!


Curator: Analivia Cordeiro
Curatorial text: read here

LB News

Non Plus Ultra, 1985


duration: 31’43”

colour, sound

single channel video

produced by TVDO


Experimental video that uses various forms of narrative in an anarchic way, creating an intense panel of verb and image. It is spoken in 4 languages. There is a curious appearance of President Fernando Henrique Cardoso, talking about the "importance of idleness", in French. It is the second video of the trilogy TVDO (Frau, Non Plus Ultra, Heróis 2).  It was awarded at Videobrasil 1985.


With Wesley Duke Lee, Chiquinho Brandão, Maria Alice Verguerio, Fernando Henrique Cardoso Walter Silveira, Noris Lisboa, Ultraje a Rigor, Julio Barroso, Tadeu Jungle, Julio Bressane, Zé Celso, Cacá Rosset and the Grupo Ornitorrinco, Ivald Granato and Paulo Maia.

Tadeu Jungle


1956, São Paulo, Brazil. Lives and works in São Paulo, Brazil.


He is a Brazilian multimedia artist with works in the fields of photography, video, installations, visual poetry and Virtual Reality, with an established career as a screenwriter and director of film and TV. He started activities in the 80's in São Paulo with alternative media: poetic graffiti, mail art and poetry in small stickers. He was one of the pioneers in the dissemination in Brazil, of video as art. He created the first video school in Brazil. He wrote for several newspapers and magazines on the subject. He presented and directed TV shows, including the emblematic Fábrica do Som in the 1980s, releasing several bands that are famous to this day. He directed the fiction feature film "Amanhã Nunca Mais", with Lázaro Ramos, the documentary "Evoé" about the actor, playwright and director Zé Celso. In Virtual Reality he directed the first Brazilian documentary entitled “Rio de Lama”, about the tragedy of Mariana, MG (awarded at the UN), the first film in VR made with the Xingu Indians, “Fogo na Floresta” and “Ocupação Mauá” about the intriguing occupation in the São Paulo city center.

  • Thumb_frame_non_plus_ultra

    Non Plus Ultra, 1985

    Tadeu Jungle

  • Thumb_frame_hacasas

    Há Casas, 2018

    Rochelle Costi

  • Thumb_opcao_1_frame_0_45

    0=45, 1974

    Analivia Cordeiro

  • Thumb_frame_dormindo_acordada

    Dormindo Acordada, 2011

    Fabiana de Barros & Michel Favre

  • Thumb_frame_earthwork_10.23.58

    Earthwork, 1972

    Anhtony McCall

  • Thumb_frame_pulsar

    O Pulsar, 1975

    Augusto de Campos

  • Thumb_frame_actualidades

    Actualidades / Breaking News, 2016

    Liliana Porter

  • Thumb_screen_shot_2020-05-15_at_09.18.39_2

    Places of Power, Waterfall, 2013

    Marina Abramovic

  • Thumb_screen_shot_2020-05-07_at_09.30.43

    Campo, 1976

    Regina Silveira

  • Thumb_tumitinhas_1

    Tumitinhas, 1998

    Eder Santos

  • Thumb_frame_corda

    Corda, 2014

    Pablo Lobato

  • Rochelle Costi, "Há Casas", 2018

Here you will see historical videos. While some are being shown practically for the first time, others are well-known in the history of art. In its more than 50 years of existence, video art has been a media characterized by its enormous flexibility. The formats of these videos have gone through more than ten variations: since the beginning, with the boxy U-Matic or Betacam cassettes, up to the small, modern-day pen drives with their mammoth capacities. It is interesting to learn about the transformations these artworks have undergone, as the current accessibility to technology, coupled with the possibility of knowing the original sources, allows us to understand that it was precisely these tools that led to the current format of our world and our perception. This exhibition is aimed providing the spectator with knowledge about these now outmoded devices and formats, while pointing out how this awareness can help us to better understand the artistic results.


The means of showing these works has also varied a lot: today there are countless platforms ranging from cell phones, with their small dimensions, up to 4K Ultra HD projectors, of great size and exceptional quality. In this moment of social isolation, the video camera has become the main medium of visual communication, the only channel between us and the people with whom we want to communicate. With this in mind, we can evaluate the meaning of expressing oneself through a camera.


The use of the camera is now so generalized that we no longer perceive how much it modifies and conditions what we want to say. Now that it has substituted real physical contact, we can evaluate the meaning of how a person expresses him- or herself through a camera. We can understand, like never before, the way that artists have chosen to use the resources of video in these historical works, which, as pointed out above, are resignified today. In their own time, these were cutting-edge resources in the hands of only a few people, while today video technology is part of our everyday life.



Video imposes many rules on us. The main one is that everything we wish to express needs to be inside of a rectangle, present on all the video display devices, ranging from cell phone devices to large-format video projectors. Even so, besides the basic challenge of conveying a message, the filmmaker should somehow spur the spectator to imagine what is taking place outside the rectangle. It is a game within a dictatorship: the dictatorship of the rectangle. When we are forced to frame the world within a bidimensional rectangular space we condition our brain to think in this way and our perception is altered according to these standards. We see reality as something to be adapted to our main current instrument of expression: video.


The consequences of this rule go beyond the formal aspect: video art restored the frame to the artwork, which had formerly existed in painting, but since the early 20th century was being gradually eliminated by contemporary trends – for example, by art installations and conceptual art. The historical video art used the rules of classical art and had the same framed format as painting. In what sense was it innovative? This is a question for you to answer while watching the videos.



Video consists of visual content plus sound, while the real world offers us a wider range of sensory stimuli: smells, sensations on the skin, types of touching, and more. The big challenge for the artists, therefore, is to convey the richness and complexity of reality with the more constrained resources of this technology. It is intriguing to observe how the genius and talent of a given artist can arouse sensations in us that range outside the restrictive technical solutions and even human experience. Through this rectangle and these audiovisual resources, each artist creates a poetics and can compose a unique artwork. In each video featured in the show it is possible to catch sight of underlying historical and artistic aspects that reveal the prevailing mindset of each era in regard to the perception of art and the values that went into its making. For this reason, each of these artworks can be watched more than once, and at each opportunity a new perception will arise, just as it does in the case of paintings. While a painting presents a still image on canvas (a sort of screen), video presents the image in movement: the basic principle of video art.


Showing video art online is a legitimate medium for its exhibition, transmitting the work in its full artistic significance, since it was originally conceived to be shown in video format. Watching online can therefore provide a genuine and authentic exhibition experience, filling us with ideas and thoughts while wholly conveying the work’s high-quality poetics.


While watching the videos, you can allow yourself to be transported to the period in question: the 1970s, ’80s, ’90s or the 2000’s, while simultaneously observing their universal and timeless qualities.



Analivia Cordeiro, March 2020




Analivia CordeiroPhD, Dancer, Choreographer, Video Artist, Architect and Body Language Researcher. Considered to be the first Brazilian Videoartist (1973), as well as a Computer-dance pioneer, she is also responsible for the creation of many multimedia works, the human movement notation software Nota-Anna and a system for literacy in Portuguese language. www.analivia.com.br

Soon you can follow the full program of the exhibition in this page